Woolwich first came to Jacknife to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence, and everything in between.
Team: Joelle Wall, Jin Yan, Kim Norwich, Michael Richardson, Mike Kelar of Jacknife. Illustration by Jessie Ford. Animation by Justin Stephenson.