Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand, Solei.
The ask was to design the visual identity, packaging, and strains. After the initial phase was completed, we were tasked with creating a go-to-market campaign, including OOH elements, influencer planning, a website, social content, swag, and an experiential unit that allowed consumers to interact with the brand in a welcoming, familiar environment.
Team: Joelle Wall, Jin Yan, Michael Richardson, Mike Kelar of Jacknife. Video Production by Q Media Solutions. Photography by Richard Sibald, Nicole Hudson, Alyssa Wodabek.