This project was to create a well-designed space that balances the amazing staff, bold colourful shapes, and intricate patterns so that the team and its products could shine. For a high-energy space in constant motion, the goal was to create dynamic brand expressions balanced by neutral counterpoints and discoverable elements.
The design of the space mirrored Fabletics’ core design principles: Power, Motion, and Flow. Capitalizing on the generous 17-foot ceilings and abundant natural light, the design incorporated linework and patterns inspired by the production process of Fabletics’ athleticwear, such as cuts, sews, straps, and textured fabrics, seamlessly integrated into various aspects of the campus, from solid walls to glass surfaces.
Team: Kaitlyn Errington, and Kim Norwich of Jacknife.
Contributors: Ines Esnal (String Art Installations) and Stash (Custom Graffiti Mural).