How do you make an industry regulator brand something everyone can be proud of? You start by listening.
Through sessions with employees and member stakeholders, we deeply understood what the new CIRO brand should stand for. We used that knowledge to develop a modern and approachable brand identity which helped bring IIROC and MFDA together as a united organization. We then launched CIRO’s first ever national campaign, designed to raise awareness of who CIRO is and how they support and protect Canadians who invest in our capital markets.
Team: John Hotts of OneMethod.