Founded in 1985 in Blacks Harbour, New Brunswick, Cooke has grown from a small, family-run operation into the world’s largest family-owned seafood company. With a global footprint spanning 15 countries and a team of over a thousand strong, their brand story is one of growth rooted in local legacy.
As Cooke prepared to enter its next chapter, they needed a design system that could scale with their ambitions — a visual language that bridges tradition and innovation. The challenge: honour their heritage while crafting a modern, cohesive design system that resonates across continents. The result is a brand that feels grounded yet forward-looking, local yet global.
Team: John Hotts of OneMethod.