The team at FUSE approached Jacknife to help reinvigorate their identity. The ask was to develop a clever system that captured their channel-agnostic approach and ‘creative first’ mindset in a way that would “turn heads”—just as they do for their own clients.
The team applied the system to a variety of marketing materials and captured how to use the system in a comprehensive brand guideline.
Team: Joelle Wall and Rick Amaral of Jacknife