Green Shield Canada’s mission is simple: make it easier for people to live their healthiest lives. So they established an oral healthcare advocacy and awareness initiative and asked Jacknife to develop the brand positioning, logo, identity system, brand standards and launch video for Green Door Project.
Rooted in a foundation that equitable access to healthcare can lead to a better and healthier future for all, the visual system uses shapes, lines and colour to fill gaps visually. The arch icon speaks to Green Door Project’s warm and welcoming personality and acts as a framework for inviting change in. Playful patterns and textures are explored around the arch but are always anchored by the strong mark as a nod to GSC’s experience of delivering solutions that improve health and well-being for decades.
Team: Kaitlyn Errington, and Rick Amaral of Jacknife.